Don’t Let Grammatical/Spelling Errors Run Off Your Customers

It’s one thing to be hip and edgy with your web terminology. But grammatical and spelling errors can turn off prospective customers almost immediately. If your forte isn’t English, for sanity’s sake let someone proofread your copy.

Here’s an example header in large caps I found while searching for app builder software that caused me to flee immediately (except to check the rest of the site for similar occurrences):


image of Frustrated Girl - The Art of Tech, LLC. - Grammatical Errors

CC0 Public Domain – Pixabay

So answer me this:
<sarcasm>Do they really ‘knowing’ how to build an app generator?</sarcasm>
What guarantee do we have that they are better at coding than they are at English? The site in question is designed well but several perversions like this one caused an erosion of my trust. I’m not just talking about a misplaced apostrophe or an unfortunate homophone that spellchecker could never point out, but flagrant violations and bastardizations of English usage.

I don’t want to come off like your seventh grade teacher, but the web is rife with this kind of sloppiness. It doesn’t take but a couple of these and users may be considering moving the mouse as fast as they can toward the top corner of the page (oh no, there goes your average session duration). If you have a site you sense might need some help or know of one, send us a line and we’d be happy to take a look. Not that we are walking Webster’s Reference Guides, but we can spot the serious mistakes. We’re just doing our part to make the web a better place. For some good guides, check on this article: 10 Best Grammar Resources .

Do you have an example of a grammatical misstep? A ridiculous misspelling? A homophonic fail? Feel free to share with us in the comments below. Unless of course, it was our doing 😉
(Actually, we’d welcome it!)


Comments: 1

  1. John says:

    How’s this for tense:
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